Business value of e-commerce transactions through a mobile device (m-commerce)
Business value of e-commercetransactions through a mobile device (m-commerce) in 2017 is projected to penetrate the $ 3.2 trillion. Doubled over the position this year is estimated to USD 1.5 trillion.
Juniper Research in a research quoted from Cellular-News, Sunday (23/06/2013), said m-commerce will be driven high mobile banking transactions as bill payments through mobile devices increasingly used to be done by the users across the world.
Another thing that will drive m-commerce is the industry sectors such as retail, airline, financial institutions continue to increase as a function of channel mobile engagement and payment channels for customers.
Action of Visa and MasterCard in developing Near Field Communication (NFC) and the e-ticket airline, is one example. Another thing is the policy of the operator in cooperation with the players Over-the-Top (OTT) for carrier billing.
These factors will drive the growth of the digital economy and the rise in the number of adults who touched the banking services by 50% thanks to mobile commerce services.
But on the other hand, there are still challenges to be faced because there are many retailers who do not improve the ability of the site to serve the m-commerce and not user friendly.
Next, Infrastructure Point of Sale (POS) that has been installed instead become a bottleneck for the development of NFC players are reluctant to restructure the investment considerations.
Juniper Research in a research quoted from Cellular-News, Sunday (23/06/2013), said m-commerce will be driven high mobile banking transactions as bill payments through mobile devices increasingly used to be done by the users across the world.
Another thing that will drive m-commerce is the industry sectors such as retail, airline, financial institutions continue to increase as a function of channel mobile engagement and payment channels for customers.
Action of Visa and MasterCard in developing Near Field Communication (NFC) and the e-ticket airline, is one example. Another thing is the policy of the operator in cooperation with the players Over-the-Top (OTT) for carrier billing.
These factors will drive the growth of the digital economy and the rise in the number of adults who touched the banking services by 50% thanks to mobile commerce services.
But on the other hand, there are still challenges to be faced because there are many retailers who do not improve the ability of the site to serve the m-commerce and not user friendly.
Next, Infrastructure Point of Sale (POS) that has been installed instead become a bottleneck for the development of NFC players are reluctant to restructure the investment considerations.
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